Amanda Conger, Executive Director, Cabinet Makers Association (US and Canada)
Carla is a life-saver. Although I was an English major and my background is in marketing, my current role is too demanding for me to be able to focus on the writing aspect of the job. Carla does a phenomenal job (admittedly, better than I would have done) of preparing the content for our quarterly magazine. She also is a great editor and has a good sense of magazine layout and design, too. She has also been extremely accommodating and willing to do additional projects as they arise. Overall, I am quite impressed with Carla, and highly recommend her to anyone who needs help developing content.
Matt Krig, Vice President, Northland Woodworks, Blaine, Minnesota
As a business owner in a highly unique but competitive marketplace, I find that it can be difficult to differentiate our work, especially when customers can always find a lower-priced alternative.
Carla has done an amazing job of helping us clearly communicate the unique and intangible factors that benefit our customers and drive success in our business. Describing our value proposition, staying relevant in the marketplace and helping our potential clients understand what Northland is all about has set us apart from our competitors and helped us zero in on our ideal customers.
We will never give the lowest price when it comes to quotes, but we believe we provide greater value from concept through completion. Communicating our expertise while still coming across as approachable and humble has been one of the great outcomes of working with Carla.
Charlie Claxton, Founder and VP of Creative at Seattle's Produxs UX design firm, which later merged with Peak Digital to become UpTop. Charlie is now Senior VP and Global Head of Design at Thomson Reuters
It's a misconception that anyone can write. Working with Carla, I learned very quickly that compelling business writing and pitching is an art just as design is. One might think success in writing for our industry – user experience design – requires living and breathing it for years, but Carla was able to fluidly explain our company's offering in a conversational, accessible way. This is no small thing.
Whether it was our marketing content, blogging or company tear sheets, it was a huge benefit to have a professional helping us make a compelling case for why we were the go-to design firm.
Carla worked with us on a consulting basis for several years, and because she’s based on the other side of the country, most of us never met her face-to-face! But she was so plugged in to what we do and was in on so many conversations that the distance didn'’t matter. The best part? Carla was as invested in our success as if she was a full-time member of the team.
Andrew Walsh, President & COO, Paint Sundries Solutions, Kirkland, WA
We partnered with Carla in an effort to create professional copy. Carla took the time to learn about our company and create unique content to help us achieve our strategic goal. Carla is enjoyable to work with, and her talent and passion for writing show through her work.
Lynn Ruck, Co-Owner, Rain Water Solutions, Inc., Raleigh, NC
Our company hired Carla to edit our business plan. The challenge was having three different principals of the company contributing to the content. Carla asked thoughtful questions to ensure we had relevant copy and brought all of our voices together to effectively communicate our mission, products and services, and future goals. The end result was a beautiful business plan that enabled our company to receive a loan!
David Yearick, entrepreneur and toy/game inventor; formerly manager and colleague at Decipher, Inc.
Carla is a great joy to work with. Her dedication and talent are highly valuable on projects, as well as her good-natured personality.